United Way Chennai and UNICEF organised the UNICEF CEO Run to encourage CEOs of leading companies to run for a social cause. The unique part of this influencers led run is that every participant commits to taking action towards a cause. The final run – The Last Mile was run by every participating CEO to show their commitment to go the last mile for their cause. US Consul General in Chennai Robert Burgess was also among the leaders who ran the last mile. Among the other runners were Sanjeev Jain of Cognizant Technologies, Murugavel Janakiraman of Matrimony.com, Raju Venkatraman of Medall Healthcare, Aruna Krishnan of RITZ Magazine. The CEO teams were led by junior achievers who had proven their prowess in various fields.
Child centric CSR efforts in India received a boost with 30 corporates pledging their support towards Online Child Protection, Holistic Development, Sports for Development.