United Way Chennai partnered with The Wipro Chennai Marathon to raise funds for NGOs. Running has always been a great platform to bring together socially aware individuals. We encourage runners to donate to causes that are dear to them. United Way Chennai acted as a trusted intermediary by identifying and vetting the NGOs and providing visibility to their projects. This helps deserving NGOs connect with well meaning citizens. UWC has anchored the charity aspect of the marathon by promoting the cause of charity among the running community, building capacities of NGO to raise funds, creating individual fundraising pages for charity runners and motivating them further. Our partnership with Chennai Runners started in 2012 and resulted in several runners establishing long term relationships with NGOs and helping them year on year.
In 2017, we had 39 NGOs on-board and raised 39 lakhs through the marathon. The ambience on race day was further boosted with the presence of Tamil cinema’s very own philanthropist Actor Surya who felicitated the highest fundraising NGO & the top 3 fundraisers on stage